Check how your CV matches this role — free ATS scanRole: Head – Growth and Marketing
Organization: Fast-Growing Next-Gen B2C Social & Fan Engagement Platform (Confidential)
Location: Bengaluru, India (Full-time)
Reporting To: Founder & CEO
Industry: Consumer Mobile Tech / Social Media / Gaming & Creator Economy
About the Company
We are one of the fastest-growing next-generation mobile social engagement and creator community platforms in the consumer tech space. Designed for Gen-Z and mobile-first audiences, our platform brings millions of gaming and digital enthusiasts together to interact, collaborate, and engage in real time with top creators through voice clubs, community tournaments, interactive chat rooms, and digital companion experiences.
Backed by top-tier global venture capital funds and marquee international entertainment and gaming conglomerates, we have scaled from zero to millions of active users and tens of millions of annualized micro-transactions across emerging markets.
With a proven product-market fit and an established community-first foundation, we are now entering our next high-velocity inflection point: expanding our B2C footprint across international, mobile-dominant markets.
Role Overview
We are seeking an entrepreneurial, metric-driven, and battle-tested Head of Growth and Marketing to architect and scale our global expansion engine.
This is a high-visibility executive leadership mandate owning our entire international growth trajectory. You will lead cross-border user acquisition (UA), market entry playbooks, performance marketing, brand building, and viral product-led growth (PLG) loops. If you have scaled consumer apps across diverse international geographies from zero to millions of users and managed large-scale growth budgets, this is your opportunity to build a defining global success story.
Key Responsibilities
1. International Market Expansion & GTM Playbook
Build, execute, and own the cross-border go-to-market (GTM) playbook for prioritized international markets (including Southeast Asia, LATAM, MENA, and Tier-1 regions).
Tailor market positioning, channel mix, localized content, and regional acquisition funnels based on local consumer behavior and digital ecosystems.
Identify and forge high-impact strategic distribution partnerships with regional publisher networks, creator management agencies, and digital platforms.
2. Scaled Performance Marketing & User Acquisition
Deploy, manage, and optimize large-scale, multi-million-dollar marketing budgets across domestic and international geographies with strict CAC, LTV, and payback targets.
Direct performance marketing campaigns across mobile ad networks, DSPs, Google App Campaigns, Meta, TikTok, programmatic platforms, and OEM partnerships.
Spearhead App Store Optimization (ASO) and organic discovery across global App Store and Google Play ecosystems.
3. Creator, Community & Organic Growth Loops
Develop community-led and creator-driven viral loops that turn creators and passionate users into organic acquisition channels.
Partner with international gaming and creator ecosystems to orchestrate native collaborations, localized influencer marketing, and grassroots digital activations.
Direct multi-channel brand marketing, PR, and flagship virtual/on-ground community engagement experiences.
4. Product-Led Growth & Funnel Optimization
Collaborate directly with Product, Engineering, and Data teams to optimize the entire growth funnel: Acquisition, Activation, Retention, Referral, Monetization.
Establish rigorous experimentation frameworks (rapid A/B testing on onboarding, personalization, viral mechanics, and pricing models).
Drive deep attribution modeling, cohort retention analysis, and incrementality measurement across all marketing touchpoints.
5. Leadership & Team Building
Attract, mentor, and lead a high-performing growth, marketing, and creative team across performance UA, brand strategy, content, and regional territory managers.
Champion an agile, data-first culture that pairs relentless analytical rigor with bold creative experimentation.
Candidate Profile & Requirements
Demonstrated Consumer Scale: 8–12+ years of progressive growth marketing leadership in high-velocity B2C consumer mobile products (social platforms, mobile gaming, entertainment, or creator economy).
0-to-10M+ Scale Milestone: Proven track record of scaling a B2C mobile product from early stages to millions (or tens of millions) of daily/monthly active users (DAU/MAU).
International / Multi-Geography Track Record: Direct, demonstrable experience taking a consumer tech product into international territories—successfully navigating cultural context, localized payment systems, and regional user habits.
Large-Scale Budget Governance: Proven capability managing and optimizing multi-million-dollar growth budgets with disciplined unit economics, ROAS, and cohort payback accountability.
Full-Stack Growth Expertise: Deep fluency across both quantitative levers (paid UA, attribution, deep linking, cohort analytics, ASO) and qualitative levers (brand storytelling, creator loops, community moats).
Data Obsession & First-Principles Mindset: Fluent in behavioral analytics, MMPs (AppsFlyer/Adjust), BI visualization, and cohort modeling.
High Agency & Entrepreneurial Drive: Thrives in fast-paced, high-ownership startup environments where ambiguity is embraced and outcomes are delivered with speed.
Why This Opportunity?
Backing from Industry Titans: Supported by leading global VCs and international entertainment/tech giants.
P&L & Strategic Autonomy: Complete executive ownership over international expansion and multi-million-dollar growth budgets.
Direct Founder Partnership: Work closely with the Founder & CEO to shape the company’s global vision and operational roadmap.
Attractive Leadership Upside: Highly competitive compensation package with substantial equity / ESOP allocation.